E-commerce in Romania reaches 11.7 billion euro in 2024 (estimates)
The value of electronic commerce in Romania represents 3.4% of the Gross Domestic Product (GDP) this year, equivalent to 11.7 billion euro, according to a report by the Romanian Association of Online Stores (ARMO), which quotes estimates from the European E-commerce 2024 report.
According to an ARMO press release, Romania ranks third in Central and Eastern Europe, after Poland and the Czech Republic.
"The development of electronic commerce reflects the adaptability of businesses and the growing interest of consumers in digital solutions. Romania's accession to the Schengen Area in 2025 will create new opportunities, accelerating cross-border deliveries and access to European markets," said ARMO Executive Director Cristian Pelivan, as quoted in the press release.
Thus, the e-commerce sector has created new employment opportunities and supports the growth of related sectors. Through the ecosystem developed in recent years, e-commerce is responsible for more than a third of courier traffic and has a positive impact on services such as logistics, fulfillment, and online marketing.
"Electronic commerce in Romania continues to develop rapidly, strengthening its essential role in the economy and in the daily life of consumers," said ARMO.
In this regard, data from the National Institute of Statistics (INS) show that 72.9% of internet users in Romania made online purchases in 2024. The official statistics, published on December 11, 2024, reveal that 88.6% of Romanian households are connected, an increase of 2.9 percentage points compared to the previous year.
A significant increase was recorded in rural areas, where the percentage of online buyers rose to 67.3% (+5.9% compared to 2023), narrowing the gap with urban areas, where 77.1% of internet users placed at least one online order (+3.4%).
The most popular categories of products and services purchased online in 2024 are: Clothing, footwear, and accessories (78.6%), Restaurant deliveries and catering (36.4%), Cosmetics and personal care products (34.5%), Sports equipment (20.8%), Household appliances and electronics (15.8%), and Medicines and dietary supplements (16.7%).
Founded in 2010, the Romanian Association of Online Stores (ARMO) represents online stores in Romania and advocates for the interests of its members. ARMO developed the Code of Good Practices for Online Stores and a certification programme for online stores in Romania, in line with this Code of Good Practices.
The association is a member of Ecommerce Europe, the only voice of the European e-commerce sector, representing over 150,000 companies through national associations. AGERPRES (RO - author: Daniel Badea, editor: Oana Tilica; EN - editor: Adina Panaitescu)
The content of the www.agerpres.ro website has the exclusive purpose of public informing.
All the information published on this website by AGERPRES is protected by relevant legal dispositions.
It is forbidden to copy, reproduce, recompile, decompile, distribute, publish, display, modify, create derived components or products or full services, as well as any exploitation of the site's content.
Details in the section Terms of Use. If you are interested in picking up AGERPRES news items, please contact the Marketing Department – marketing@agerpres.ro.
The use of the Comments section entails your obligation to respect the AGERPRES terms and conditions in regards to the publishing of comments on the www.agerpres.ro.
Other news in category
Romania's Amariei wins W15 Cluj-Napoca women's singles title
Romanian tennis player Ilinca Dalina Amariei, the third seed, defeated compatriot Teodora Miron, 6-2 6-2, on Sunday, in the final of the W15 Cluj-Napoca ITF tournament in Cluj-Napoca, prize money USD 15,000. Amariei, 23, ranked 576th , prevailed in an hour and 12 minutes over a 16-year-old opponent. She successfully defended her title won last y
Miruta:Another drone that illegally entered Romania has been shot down by Romanian military personnel
Acting Defense Minister Radu Miruta confirmed on Saturday that another drone that had illegally entered Romanian airspace was shot down by Romanian military personnel. Acting Defense Minister Radu Miruta confirmed on Saturday that another drone that had illegally entered Romanian airspace was shot down by Romanian military personnel. 'Anothe
Nicusor Dan: A new drone shot down 10 kilometers west of Sfântu Gheorghe
A new drone was shot down 10 kilometers west of the locality of Sfântu Gheorghe, Mayor Nicusor Dan announced. 'This morning, at 8:30, a new drone was shot down in Romanian airspace, 10 km west of the locality of Sfântu Gheorghe (Delta). The drone was shot down by a Romanian pilot flying an F-16 aircraft,' the President wrote on Facebook. AG
Chief of General Staff: When airspace is violated, the military is there to defend it
The Chief of the Defence Staff, General Gheorghita Vlad, stated on Saturday that whenever the country's airspace is violated, military personnel are already there to defend it, noting that the mission to shoot down the drone near Sfântu Gheorghe was carried out with calm, precision, and respect for what matters most: the safety of the people. 'Ro
Romania joins Treaty of Amity and Cooperation in Southeast Asia
Romania on Friday joined the Treaty of Amity and Cooperation in Southeast Asia, after the diplomatic steps of the Ministry of Foreign Affairs with the Association of Southeast Asian Nations (ASEAN) member states in the last two years. According to the Ministry of Foreign Affairs (MAE), the Minister of Education and Research, Mihai Dimian, signed the instrument
PM Bolojan, India's President Murmu discus economic and trade cooperation
Interim Prime Minister Ilie Bolojan and President of the Republic of India Droupadi Murmu discussed bilateral economic and trade cooperation as the foundation of Romanian-Indian relations during their meeting on Friday at Victoria Palace. According to a Government press release, deepening bilateral economic cooperation is the main objective of the Indian offic
President Dan: The ambition is to double Romania-India trade volume
Romania and India have the ambition of doubling bilateral trade in the coming years, President Nicusor Dan said on Friday at a business forum held in the context of Indian President Droupadi Murmu's state visit to Romania. He underscored that the visit represented an important moment in bilateral relations. 'After a long time, there is h
New Black Sea incident: Liberia-flagged vessel damaged, possibly by drone
A Liberia-flagged bulk carrier transporting coal from Norfolk, United States, to Ukraine reported damage during the night from Thursday to Friday while sailing approximately 22 nautical miles south-east of Sfantu Gheorghe. The damage was most likely caused either by the impact of a maritime drone or by the explosion of a naval mine. According to information pr
Indian President Droupardi Murmu's visit to Romania continues on Friday
President of the Republic of India Droupadi Murmu continues her state visit to Romania on Friday. In the morning, the Indian official will be received at Victoria Palace by acting Prime Minister Ilie Bolojan. Afterwards, President Droupadi Murmu and President Nicusor Dan will attend the Romania-India Business Forum together. Later
Romania achieves an important strategic result within NATO (Nicusor Dan)
Romania achieves an important strategic result within NATO, given that, after more than five years of negotiations, the Alliance has approved the eastward expansion of NATO's fuel pipeline network, an essential project for strengthening security and military mobility on the Eastern Flank, President Nicusor Dan announced on Thursday. According to the presid
Romanian Embassy in the US concludes five-year '50 States, One Community' project
The Romanian Embassy in the United States announced on Thursday the completion of the '50 States, One Community' project, carried out over nearly five years across all 50 US states. Launched in October 2021, the initiative evolved from a programme aimed at strengthening ties with the Romanian diaspora into one of the most extensive public and economic diplomacy initi
Numismatic issue dedicated to Hortensia Papadat-Bengescu - 150 years since her birth
As of July 27, 2026, the National Bank of Romania (BNR) will put into circulation, for numismatic purposes, a silver coin dedicated to Hortensia Papadat-Bengescu - 150 years since her birth. According to a press release of the central bank, the coin will have on the observe a graphical composition inspired by the literary work 'Concert din muzica de Bach&#
Rise of ultra-identitarian and sovereignist currents is not attributed to manipulation, but to structural causes (presidential report)
The rise of ultra-identitarian and sovereignist currents cannot be explained exclusively by manipulation, but is based on structural causes - the crisis of democratic representation, inequalities, distrust in institutions and a European project that 'speaks the language of the administration' in an era of emotions, according to the Report of the Strategic Reflection
Cociuba Mare develops Tinca Baths and Lake Carasau into a wellness and leisure hub
The old Tinca Baths, recently purchased by Cociuba Mare commune, and Lake Carasau, located 15 kilometres away, could become the two main attractions of a new tourist hub in southeastern Bihor in the coming years. The Cociuba Mare administration is betting on a dual project it considers complementary: recovery and wellness at Tinca Baths, and leisure and nature
Bogdan Costas, dismissed as interim CEO of TAROM; Cristian Anghel takes over mandate
The Board of Directors of airline TAROM appointed on Wednesday Cristian Anghel as the company's interim CEO, after dismissing Bogdan Costas from the position. According to a company's release, this appointment occurred against the backdrop of the trust given to the young generation of managers formed within the company. 'The Board of