E-commerce in Romania reaches 11.7 billion euro in 2024 (estimates)
The value of electronic commerce in Romania represents 3.4% of the Gross Domestic Product (GDP) this year, equivalent to 11.7 billion euro, according to a report by the Romanian Association of Online Stores (ARMO), which quotes estimates from the European E-commerce 2024 report.
According to an ARMO press release, Romania ranks third in Central and Eastern Europe, after Poland and the Czech Republic.
"The development of electronic commerce reflects the adaptability of businesses and the growing interest of consumers in digital solutions. Romania's accession to the Schengen Area in 2025 will create new opportunities, accelerating cross-border deliveries and access to European markets," said ARMO Executive Director Cristian Pelivan, as quoted in the press release.
Thus, the e-commerce sector has created new employment opportunities and supports the growth of related sectors. Through the ecosystem developed in recent years, e-commerce is responsible for more than a third of courier traffic and has a positive impact on services such as logistics, fulfillment, and online marketing.
"Electronic commerce in Romania continues to develop rapidly, strengthening its essential role in the economy and in the daily life of consumers," said ARMO.
In this regard, data from the National Institute of Statistics (INS) show that 72.9% of internet users in Romania made online purchases in 2024. The official statistics, published on December 11, 2024, reveal that 88.6% of Romanian households are connected, an increase of 2.9 percentage points compared to the previous year.
A significant increase was recorded in rural areas, where the percentage of online buyers rose to 67.3% (+5.9% compared to 2023), narrowing the gap with urban areas, where 77.1% of internet users placed at least one online order (+3.4%).
The most popular categories of products and services purchased online in 2024 are: Clothing, footwear, and accessories (78.6%), Restaurant deliveries and catering (36.4%), Cosmetics and personal care products (34.5%), Sports equipment (20.8%), Household appliances and electronics (15.8%), and Medicines and dietary supplements (16.7%).
Founded in 2010, the Romanian Association of Online Stores (ARMO) represents online stores in Romania and advocates for the interests of its members. ARMO developed the Code of Good Practices for Online Stores and a certification programme for online stores in Romania, in line with this Code of Good Practices.
The association is a member of Ecommerce Europe, the only voice of the European e-commerce sector, representing over 150,000 companies through national associations. AGERPRES (RO - author: Daniel Badea, editor: Oana Tilica; EN - editor: Adina Panaitescu)
The content of the www.agerpres.ro website has the exclusive purpose of public informing.
All the information published on this website by AGERPRES is protected by relevant legal dispositions.
It is forbidden to copy, reproduce, recompile, decompile, distribute, publish, display, modify, create derived components or products or full services, as well as any exploitation of the site's content.
Details in the section Terms of Use. If you are interested in picking up AGERPRES news items, please contact the Marketing Department – [email protected].
The use of the Comments section entails your obligation to respect the AGERPRES terms and conditions in regards to the publishing of comments on the www.agerpres.ro.
Other news in category
Attorney General's Office launches strategic project to combat financial crime on Swiss funding
The Prosecutor's Office with Romania's to Supreme Court of Justice and Cassation (PICCJ) has announced having signed a funding agreement for the implementation of a strategic project in the field of financial investigations and recovery of proceeds from crime. The program - called 'Strengthening institutional capacity in the field of financial inve
ANSVSA: A transport with over 40,000 Romanian animals will leave for Algeria on Friday
A new transport with over 40,000 Romanian animals - cattle and sheep - will depart on Friday for Anaba (Algeria) from the port of Constanta, the National Veterinary Sanitary and Food Safety Authority (ANSVSA) announced in a post on Facebook. 'Today, May 30, 2025, a new significant transport of sheep and cattle sets off for Algeria, consolidating the econom
Romanian farmers will not be affected by the EU deforestation directive (official)
Romania and 10 other EU member states have signed a document calling for the revision of the deforestation directive and the postponement of the date of entry into force of the regulation, set for the end of 2025, as the requirements imposed on farmers and foresters are impossible to put into practice. As of December 30, 2024, the EU Anti-Deforestation Directi
Negrescu: EU will fund five gigafactories; Bulgaria is moving ahead, Romania could do the same
Romania has missed two EU funding calls aimed at establishing artificial intelligence (AI) factories, while Bulgaria is making progress and has decided to reallocate funds from its Recovery and Resilience Plan to co-finance a potential gigafactory project, European Parliament Vice President Victor Negrescu said on Friday at the D-TECH Forum. 'Romania can b
NuScale technology, licensed by U.S. Nuclear Regulatory Commission
The NuScale technology has been licensed by the U.S. Nuclear Regulatory Commission (NRC) with the 77MW model intended for the Doicesti project, meaning that Romania is ready to become a leader in safe and clean energy in Europe, Energy Minister Sebastian Burduja announced on Friday. 'The Ministry of Energy welcomes the announcement made by NuScale Power re
National Trade Union Bloc cautions President Dan on lack of social dialogue with employees' representatives
Romania is not built only with parties and entrepreneurs, an honest Romania is built together - employers, employees, parties, civil society, the National Trade Union Bloc conveys in an open letter sent to Romania's President Nicusor Dan. The trade union organization announces that the social dialogue with representatives of the employees is missing from t
SIE:French foreign intelligence service head did not visit Romania; attempts at manipulation and disinformation
The Foreign Intelligence Service (SIE) pointed out that the head of the French foreign intelligence service, Nicolas Lerner, did not visit Romania before the second round of the presidential election, and mentioned that it would not respond to 'attempts at manipulation and disinformation' circulated in the public space, and that insinuations about possible political
BNR's Lazea: Investments in digitisation and cybersecurity are not just an option, they are a necessity
Digitisation, combined with education, plays a crucial role in strengthening financial stability and stimulating Romania's economic development. Investments in this process, as well as in cybersecurity, are not merely an option but a necessity, according to Chief Economist of the National Bank of Romania (BNR) Valentin Lazea. 'The National Bank of Roma
PNL's Bolojan: Necessary to analyse modifications to ensure public access to relevant information after CCR decision
The interim chairperson of the National Liberal Party (PNL), Ilie Bolojan, emphasized on Friday that ensuring transparency is an essential element for regaining trust in institutions. According to him, follwing the publication of the reasoning of the Romanian Constitutional Court's (CCR) decision on asset declarations, it is necessary to analyse what modif
President Dan announces first discussion on gov't formation on Friday
A first discussion with the leaders of pro-European parties regarding the formation of the new government will take place on Friday, President Nicusor Dan announced. 'I had individual discussions with each party the day before yesterday, which went very well, and yesterday there was a committee, a working group formed of party representatives, which lasted
UPDATE/RO-ALERT message on Thursday night for objects falling from airspace against background of war in Ukraine
The population of northern Tulcea county received a RO-ALERT message on Thursday night, regarding the possibility of objects falling from the airspace, against the background of the war unleashed by Russia in Ukraine. The message was transmitted at around 1:30 and urged the population to remain calm and take shelter either in cellars or in civil defence shelte
President Dan: CCR decision contradicts essential principle of democracy - transparency in exercise of public office
President Nicusor Dan said that the Constitutional Court of Romania (CCR)'s decision on the declarations of assets is 'in contradiction with an essential principle of democracy - transparency in the exercise of public office'. 'Citizens' access to information on the declarations of assets of public officials is a guarantee of integrity and
Heroes' Day/ President Dan: We have duty to carry on dignified, united and respected country
President Nicusor Dan emphasised on Thursday, on Heroes' Day, the Romanians' moral obligation to carry on what the heroes who served in the line of duty started, namely a dignified, united and respected country. 'I am glad that this is the first official event I am participating in as President of Romania, because our country, as it is now - free,
Romania to participate in Madrid Book Fair, with national stand and 17 literary events
Romania will be present at the Madrid Book Fair, held from May 30 to June 15, with a national stand and 17 literary events. According to a press release sent Thursday to AGERPRES, Romania's participation is organised by the Romanian Cultural Institute (ICR) through the National Book Centre and ICR Madrid, with support from the Ministry of Culture and the E
Constanta Casino to be entirely cultural destination
The Constanta Casino will become entirely a cultural destination and will also host a cafe, nevertheless, gambling activities will no longer take place there, Marketing Director of the Casino Maria Besnea told AGERPRES. 'The Casino will be entirely a cultural destination. There will be private events, but public ones will all have cultural content. There w