Ananda Group, known for its residential developments in the southern area of ​​the Capital, announces the obtaining of the building permit and the official start of construction of the Biruinței 75 project. Located in Popești-Leordeni, a 10-minute walk from the Berceni metro, this modern complex addresses efficiency in urban comfort by integrating differentiating facilities for the local residential market: indoor pool, complete SPA area with dry and wet sauna, massage and infrastructure built to nZEB standard, designed to optimize long-term housing costs.

Strategic positioning and brand equity

The launch of Biruinței 75 comes at a time of maturity for Ananda Group, after a year in which consolidated turnover exceeded 265 million lei. The project benefits from the group's complete internal infrastructure, integrating the expertise of its own architecture, design, project management and facility management divisions. This vertical structure allows for rigorous control of costs and quality, elements that have historically generated an appreciation of the value of the properties in the portfolio of 30-40% between the project phase and the moment of handover.

In an economic climate marked by volatility and caution, Ananda Group is betting on the anchor of the "Right Price", with a viable price-quality ratio for the target audience. Biruinței 75 is positioned as the accessibility leader in its quality segment, offering the most competitive price per useful square meter in the range of similar real estate products, without compromising on technical specifications or promised amenities. The pricing strategy is supported by the large volumes of materials managed at the group level and the optimization of construction processes, offering buyers an entry point protected against inflation.

“The South of the Capital today attracts a different buyer profile than it did a few years ago. People choose this area because they analyze the relationship between price, accessibility and quality of life. The proximity to the metro, the development of infrastructure, integrated facilities and the price difference compared to other areas of Bucharest transform the South into a rational choice for both living and investment. Biruinței 75 responds exactly to this change in perspective.”, declares Attila Ivacson, Co-founder & CEO of Ananda Group.

Launch offer: the best entry point into the project

Obtaining the building permit officially opens the launch stage of the Biruinței 75 project, the period in which buyers benefit from the most competitive price in the entire development cycle. For a limited period, the apartments are available at an average price of 1,550 euros/usable square meter + 21% VAT, a competitive level compared to the current offer of new homes in the area.

For buyers looking for their future home, this stage offers access to the best price, the opportunity to choose from the best available positions.

For investors, the launch offer represents the right time to invest, because the difference between the purchase price and the estimated value at the commercial maturity of the complex turns into a financial advantage built from day one. The launch offer is available exclusively for a limited number of apartments allocated to this commercial stage, with prices to evolve as the works progress and the project matures.

Technical and architectural differentiators

Biruiței 75 is distinguished by a low height regime (G+G+4F+5R), designed to support the low density and intimacy of the community. The project is developed according to the nZEB (Nearly Zero Energy Building) standard, respecting the Mc001/2022 Methodology regarding primary energy consumption, CO₂ emissions and the use of renewable energy. The building aims for Energy Class A, supported by photovoltaic panels for shared consumption, charging stations for electric vehicles, triple-glazed windows and 15 cm thermal insulation cladding, optimizing consumption and reducing monthly costs for residents.

A distinctive element of the project is the return to classic functional compartmentalization, by promoting closed kitchens, a feature rarely found in new developments, which responds to a real need for sensory comfort, efficient organization and delimitation of space.

Integrated private wellness: a new dimension of urban comfort

Biruiței 75 introduces a wellness component of interest for the community that opts for the southern area of ​​Capiteli, namely Popești-Leordeni. On the ground floor of the building, residents will benefit from a complete SPA infrastructure, privately managed, with no additional monthly management costs for tenants, which includes indoor pool, dedicated reception, separate changing rooms, dry sauna, wet sauna, massage area and complementary relaxation facilities. This ecosystem transforms living into a residential experience oriented towards health, recovery and daily balance, raising the standard of the middle-market segment in the south of the Capital through an approach closer to premium projects.

Full comfort: from concept to lived experience

The apartments are delivered with underfloor heating, video intercom and pre-installed air conditioning units, and comfort is extended by landscaped green spaces, underground parking and easy access to the existing urban infrastructure.

Depending on the commercial offer available at the time of purchase, buyers can benefit from kitchen furniture made by ANANDA MOB, included in the commercial package, a solution that reduces the investment required for home furnishing and ensures a unified design, adapted to each apartment.

Space optimization through the ANANDA MOB furnishing solution

Through its own ANANDA MOB division, the developer introduces advanced solutions to streamline modern living, adapted to current urban flexibility requirements. Biruinței 75 benefits from multifunctional furniture options with an integrated bed for the living room, specially designed to maximize the functionality of each square meter. The integrated system includes an elegant sofa for daily use, complemented by a flexible bed, perfectly incorporated into the furniture, which can be folded and discreetly hidden during the day. This solution allows the living room to be quickly transformed into an airy space for work, relaxation or daily activities, while providing full comfort at night. The concept supports the evolution of urban comfort, including at the interior level, where the practical design applies principles of adaptability, organization and freedom of movement.

In addition, residents are integrated into an extensive ecosystem of the group, benefiting from the proximity of the Centrul Vieșii facilities, the 81 Infinity restaurant, as well as Siena Fitness & SPA.

Target audience and market objectives

The project targets two main segments of buyers. The first is made up of young families and professionals (end-buyers) for whom the purchase of an apartment is a personal achievement that offers stability and a balanced lifestyle. The second major segment is represented by real estate investors who are looking for higher returns and can choose to invest in the project through direct purchase, or through the launch package available through the company "Smart Invest", coordinated by the Ananda Group of Companies.

This package dedicated to investors includes property management services provided by the group's specialized division for extended periods, ranging from 1 to 10 years, depending on the number of units purchased.

"We constantly analyze the market and how buyers' needs evolve. We observe more and more young people who want their first home and are looking for a product that is correctly positioned in terms of quality-price ratio. For this reason, Biruinței 75 includes approximately 400 studios, designed for those who are taking the first step towards independence and building their own lifestyle. We want to offer them access to an efficient home, in a project that emphasizes comfort, low maintenance costs and facilities that, until recently, were only found in premium projects.", says Cătălin George Aniculaesei, Managing Partner and Chief Revenue Officer of Ananda Group.

Guarantees and transparency

In the context of new legislative regulations and the need to provide certainty to buyers, Ananda Group informs that for the Biruinței 75 project it holds a valid building permit, and the progress of the construction site will be transparently documented through periodic video diaries. The developer's reputation, confirmed by thousands of owners who already live in the completed complexes, is the main anchor of credibility.

About Ananda Group

With over 8 years of experience in the southern Bucharest-Ilfov region, Ananda Group brings together under the same identity the companies Siena Residence, Unik Residence and Ananda Residence. With a consolidated turnover of over 265 million lei in 2025, the group operates through an integrated model that includes architecture, design, furnishing, facility management and wellness, actively contributing to the development of sustainable communities in the south of the Capital.